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Probably one of the mainstays on the Internet has always been email marketing. Is email marketing dead though? I guess alot of that depends on who you ask. Many marketers are reporting that email marketing is dead. Now I don't know about that, but one thing for sure it sure has changed over the last few years. With spam on the rise email marketing has taken a real hit on that end of it. Spam is a problem that has hurt email marketing more than anything else. one of the reasons spam has hurt it so bad is that the spam filters that many of these email clients use actually block mail that isn't spam and many will block html emails also. This my no stretch means that email marketing is dead. It definitely has slowed down as far as getting a very good response.
Can you do anything about it? Of course you always have different options to make your email to get through and get read.
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Making the Most of Email Marketing |
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Email is an Internet marketer's right arm and most Internet marketers incorporate email marketing into their overall marketing plan in some capacity. In order to get the most out of email marketing though, you're going to need to build a list of prospects who agree to receive your emails. Due to the CAN-SPAM Act of 2003, Internet marketers must adhere to certain rules before they can send marketing messages to prospective clients. In addition, spam filters have become so sophisticated that even if you get around the law, the recipient may never see your email message if you are indeed spamming.
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Internet E-Mail Marketing: Effective and Easy |
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Everyday more and more people are turning to the Internet to make purchases and find services. If your business does not have a website you are definitely missing out a on huge market. With that in mind, the cheapest and best way to get the word out about your services is through e-mail marketing.
The days of direct mail are not over. The rules have just changed. Instead receiving a ton of direct mailings in your physical mailbox, direct mailing arrive by e-mail. This is a great way for businesses to get their name out into the world. The environment will thank you as well users that will not have the clutter of envelopes and paper to worry about.
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