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How to Create an Effective Email Marketing Campaign to Increase Infoproduct Sales |
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Email marketing is one of the simplest and most cost-effective ways to reach your target market and constantly remind them about the products and services you have to offer. If you haven’t tried out email marketing for your infoproduct yet, it’s high time you did.
How to Create an Effective Email Marketing Campaign to Increase Infoproduct Sales
Step 1 Prepare the content for your ezine. An ezine is short for electronic magazine and it is a cost-efficient way of disseminating information to your target market. An ezine is distributed to them through email so your content must be build and designed with email limitations in mind.
There are several factors to consider when creating the content for your ezine. Firstly, how much content should you place in each issue? It is better if the content fits the space allotted on the field box provided for the body of the email. If it doesn’t fit, you might have to mail the ezine as an attachment and this could pose several problems for your readers. If your readers tend to leave their inboxes cramming with unread messages, the remaining space in their inboxes might cause your email to bounce. Secondly, readers might be wary of opening attachments because of virus and malware threats.
In the end, it’s best if the content of your ezine will be easily accommodated by the body of your email. Next, prepare an outline of content for at least twelve issues. Studies have shown that you need to contact customers an average of twelve times before they perform the desired action. Make sure that the flow of content from one issue to another is smooth and cohesive.
Step 2 Think carefully about the design of your ezine. Once again, consider the limitations of email. You should create two versions: text and html format. The plain text format is for those who don’t wish to wait for a longer time for the ezine to load. The html version is for those who’d appreciate the full visual effects of your ezine.
Step 3 Just like any other magazine, your ezine must also consist of different categories. This will make it easier for people to skim the content of your ezine and choose which want they’d read first.
Step 4 Give titles to anything that could be titled. Start with the ezine itself. Your ezine must have both a title and subtitle. The main title must be short and catchy. The subtitle must be a one-liner which would further explain or provide additional bait for readers to take more than a cursory glance of your ezine. Proceed with the different categories or sections of your ezine. Then move on to the different columns or if not that the titles of articles in your ezine.
Step 5 Font effects are extremely important. Font style can reflect the gravity of the topic. Font size, besides being responsible for the ease of which customers read your ezine, can also serve as a way of emphasizing important points. Use bold and italics when necessary and remember to use color appropriately.
Step 6 The subject line of your email must contain the title of your ezine as well as a brief introduction to what they can expect if they take the time to read your work.
Step 7 Always give your customers the option to unsubscribe. People like the security of having the ability to choose – even if they have no plans of exercising their rights.
For more information about creating effective email marketing campaigns, visit http://ezinemanual.com/index.shtml?aff_id=17214 and check out The Ezine Publisher’s Manual: Everything You Have to Know about Creating Profit Pulling Digital Newsletters.
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